Search Engine Optimization (SEO)

Do you use Google on a regular basis? We bet you do. People are searching for any manner of things, be it a meaning of any word or a big purchase decision, we google it. So have you ever wondered, how google shows the relevant results depending upon your search query?

SEO is a powerful tool that helps your business grow organically. You may not get the methodology now but that’s why we are here. SEO is the one that has driven a massive influx of jobs that marketers and men and women from nearly every industry have created careers in.

Be the one who brings the change in the market. Millions of websites are listed on google and good SEO practices may rank your business up.

This course is as practical and technical as it sounds, and if you have that urge then just go for it because if we will not take the first step how we will step up.

The Training includes:

INTRODUCTION

  • What are search engines?
  • Concept of crawling, indexing, and ranking
  • Optimizing for bots v/s Optimizing for users
  • What is SEO?
  • Types of SEO
  • Anatomy
  • On-page SEO
  • Off-page SEO

ON-PAGE SEO

  • HTML basics
  • CSS basics
  • Javascript basics
  • Definition
  • URL structure
  • Overview of voice search optimization

OFF-PAGE SEO

  • Introduction 
  • About Link building
  • Hyperlink 
  • How do search engines use links?
  • Types of Links
  • Content-based link building
  • SEO Audits

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