Have you come across Ads while browsing? Yes, of course, and even on a daily basis or maybe you haven’t noticed. The ads that come up are the Google Ads that are been shown by Google.
Now you will have a question, why you are seeing this ad? Behind it runs the Google Algorithm and is a vital part of Search Engine Marketing.
Search Engine Marketing (SEM) is a digital marketing strategy or technique that is used to increase the visibility of a website in search engine results pages (SERPs). In simple terms, it is the type of paid advertisement that helps websites rank on Google and increase their brand visibility.
It is a very important aspect and helps brands grow with huge returns on investments. But for that, you need to understand various steps that leads to the ultimate conversion and success for a Brand.
In this training, the in-depth curriculum includes:
- About SEM
- Google Adwords terminologies
- What is Quality Score?
- Best Practices
- Adwords account setup
- Adword Campaign
- Keyword Planning
- About Google Display Network (GDN)
- GDN campaigns
- Conversion tracking