Search Engine Marketing

Have you come across Ads while browsing? Yes, of course, and even on a daily basis or maybe you haven’t noticed. The ads that come up are the Google Ads that are been shown by Google. 

Now you will have a question, why you are seeing this ad? Behind it runs the Google Algorithm and is a vital part of Search Engine Marketing.

Search Engine Marketing (SEM) is a digital marketing strategy or technique that is used to increase the visibility of a website in search engine results pages (SERPs). In simple terms, it is the type of paid advertisement that helps websites rank on Google and increase their brand visibility. 

It is a very important aspect and helps brands grow with huge returns on investments. But for that, you need to understand various steps that leads to the ultimate conversion and success for a Brand.

In this training, the in-depth curriculum includes:

  • About SEM
  • Google Adwords terminologies
  • What is Quality Score?
  • Best Practices
  • Adwords account setup
  • Adword Campaign
  • Keyword Planning
  • About Google Display Network (GDN)
  • GDN campaigns
  • Conversion tracking
  • Remarketing
  • Assignments

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